Bipin currently oversees Brand Consulting at Lykora. He kicked off his career in Bangalore in 1995, with stints at Ogilvy, Mudra DDB, and Star TV, among others.

In 2003, he moved to Dubai and was with Bates BPG and Lapis Communications as Senior Creative Director.

With over two decades in the advertising and strategic communication field, Bipin’s proudest accomplishments lie in his work on advocacy campaigns spanning South Central Asia, the Middle East, and Africa.

These multifaceted campaigns addressed complex and often sensitive objectives including government communication during conflicts, spearheaded social change initiatives tackling youth issues across the Middle East, and played a key role in creating a unifying platform to counter violent extremism.

Bipin also helped conceive and develop the Middle East’s first transmedia drama series for MBC, the region’s largest broadcast network.

His previous roles included steering the development of award-winning projects across sectors such as banking, hospitality, fashion, IT, liquor, and FMCG brands.